Company case: Southwest Airlines †Waging War in Philly

1. How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Answer : Operating under an intensely competitive environment , Southwest Airlines carefully projects its image so customers can differentiate its product form its competitors .. To successfully secure its market position , Southwest needs to be extremely Cost-efficient ,Southwest has a well defined business model that uses single aircraft type ,short hauls ,secondary airports , point-to-point versus hub-and-spoke to keep its cost down . Southwest tries hard to differentiate itself by doing seemingly wired things. For example, not assigning seats in its flights helps to reinforce its image that it gets passengers to their destinations when they want to get there ,on time , at the lowest possible fares . By not assigning seats ,Southwest can turn the airplanes quicker at the gate. If an airplane can be turned quicker, more routes can be flown each day . That generates more revenue , so that Southwest can offer lower fares . The marketing objective of Southwest Airlines is to attract long term customers who will be loyal to Southwest Airlines and consistently fly their airline. To draw in repeat customers Southwest focuses on customer service and providing a positive experience while flying . The goal is to continually fill flights and bring the maximum revenue on every flight. Marketing Mix: For Southwest Airlines, promotions starts with the insightful understanding of customer benefits and how to translate those benefits into meaningful products and services . If we look upon the customer’s services of the southwest we will come to know that southwest is providing excellent customer services, baggage handling, easier ticketing, flexible flight schedules, easier check in and check outs on the airport. In the success of southwest airline one of the greatest contributions is of the employees. (In 2004) Little Southwest served a total of 58 cities and 59 airports in 30 states and was offering 14 flights a day from Philly out of only two gates. Two short of year s after Southwest had boosted daily nonstop flights from 14 to 53. It had added service to 11 new cities and quadrupled it numbers of gates 2 to 8, with its eye on 4 more. Promotional Advertisement for Southwest come in a variety of forms. They advertise on TV commercial, in print ads ,on the radio and through word of mouth . We can see that the core strength of the southwest airline is in its low fair. It is very important to know how southwest can afford such a low fair. The answer lies in control over operating costs. Southwest do not offers meals during flights but they do offer snacks to their customers and southwest also save money by not offering training to their employees, Southwest Airlines tries to use maximum seat capacity, though their fairs are low but their plan never flew empty. In addition, Southwest introduced innovated measures to limit overhead costs by introducing ticket-less travel, and this strategy save them more than 20 billion. Southwest also save the cost by lowering the turnover ratio of the employees, southwest introduces highly innovative programs for employees to keep them motivated and satisfied.

Enron Accounting Fault Essay

Enron is frequently given as an example of creative accounting. It is also given as a good example of accounting fraud and insider trading. This is a good example of creative accounting taken too far – not many would disagree that it was accounting fraud, although some would say they were just unlucky to get caught. after all, the auditors were Arthur Anderson, at the time one of the most respected auditing firms. Creative Accounting – Example 1 – Creating multiple trading entities The creative accounting involved setting up other entities and then trading with these entities. This is a common practice; many businesses divide their operations into sectors that perform specialist functions and then trade is carried out between these various entities. However, normal applicable accounting standards (GAAP), would require that some sort of financial consolidation is performed and the full picture reported. However, there was a bias to record income, revenue, and profits from transactions with these entities; rather than costs, expenses, and losses. Creative Accounting – Example 2 – Moving business segments offshore Enron created these entities offshore. This is also a common practice in accounting and tax planning. Many businesses do this to reduce the amount of taxes they pay, this can be done legally (tax avoidance) and it can take illegal forms (tax evasion). Offshore entities usually enjoy an enhanced level of privacy, this can make it difficult for local governments and auditors to gain insights into what is going on. Enron appears to have manged to succeed for a long time in hiding what was going on from both auditors, investors, and potential whistle-blowers. If Enron was recording profits, and assuming not much else was happening in these other entities, then these offshore entities would be recording losses. These losses were conveniently recorded away from the financial statements and therefore investors and many staff never new about them. Creative Accounting and Insider Trading The executives didn’t stop here. By using creative accounting and fraud to manipulate profits, they were able to affect the stock price, the next logical and illegal step was to start to trade the stock to benefit from the inside knowledge they had. This is know as insider trading and is illegal in most countries.

Merits of Arbitration Essay Example | Topics and Well Written Essays - 3000 words

Merits of Arbitration - Essay Example These are also points of interest that have been included into the presented work. The conclusion that has been found will show that arbitrary services are a necessity to International Commercial Businesses and are relied upon heavily by many national companies. The ICC has recently undergone a restructuring and has had an extension of affiliates added as new members of its court. The total membership of the ICC is now at an estimated 122 which includes the positions of: chairman, nine vice chairmen, eighty six members, and twenty five alternate members (International Chamber of Commerce 2006). The court is truly vindictive of International brethren as a total of 86 countries are now representative within the court. The processes and procedures of the ICC are carried out every week as they review all cases that are before them and asses specific ones, designating arbitrators, fixing arbitration costs, and reviewing various drafted reports and awards submitted by arbitral tribunals (International Chamber of Commerce 2006). There are a number of legitimate reasons why arbitration is selected by many as a means to solving a dispute but first and foremost both parties must be willing to enter the process with good intentions rather than making the situation more complicated than what it already is. Also, the rulings passed down through the ICC's arbitrary process are final and absolutely binding, there is no changing a contract once an agreement has been reached. Furthermore, it is found that the awards reached through arbitrary processes allow for a broader international recognition than those that are passed down by national courts (International Chamber of Commerce 2006). In the arbitrary methods found within the ICC, either party or both can feel on equal ground in five mutually respective key areas which are: Place of Arbitration Language Used Procedures or rules of law applied Nationality Legal representation (International Chamber of Commerce 2006). These five key areas make the atmosphere for arbitration more amicable as there are no restrictions within the realm of language or nationality, so therefore there is no undue discrimination to be found in the process. This allows for establishing a totally neutral setting to allow for a fair hearing for both parties without any prejudices. Furthermore, the process is found to be swifter and far less expensive than old fashioned litigation procedures found within the basic court system. Basically, this process prevents appeals so it does away with any possibility of the case being tied up in the court system for a prolonged period of time, which saves both parties concerned a lot of additional time and money. There have been instances where awards as high as multi-million dollars have been awarded and

How did Hume reconcile the idea of a universal Standard of Taste with Essay

How did Hume reconcile the idea of a universal Standard of Taste with the diversity of actual taste that he observes What objec - Essay Example Since people have different ways of appreciating the beauty of visual arts, it is necessary on the part of the acedemic world to take a closer look on how â€Å"taste† can affect how each person will perceive the quality of visual arts. David Hume is one of the famous philosophers of Enlightenment1, 2. Specifically Hume has a unique way of expressing his own opinion with regards to the universal standard of taste. To give the readers a better understanding of this subject matter, this study will first discuss Hume’s idea with regards to the standard of taste. After analyzing how Hume was able to reconcile the idea of a universal standard of taste with the diversity of actual taste that he observed, this study will identify and thoroughly discussed several objections which may arise out of his arguments. Hume’s Idea with Regards to the Standard of Taste The standard of taste is heavily based on people’s nature. Given that a group of people share the same in terests, it means that they have the same standard of taste. When it comes to artworks, Hume argued that there will always be a group of people who will be contented and not contented with the quality of artwork they see in front of them and that only time can really tell whether or not the piece of artwork would still outstand other similar types of artistic crafts3, 4. In Hume’s writings on the standard of taste, he tackled the issue with regards to the essential differences between artistic â€Å"facts† and â€Å"artistic sentiments†5, 6, 7 In line with this, Hume mentioned that judgement based on sentiments does not contain the truth behind the real value of artworks. Given that each person’s artistic taste is totally different from that of another person, Hume’s argument that ‘judgement based on sentiments does not contain the truth behind the real value of artworks’ seems to be based on facts8. Since people’s judgement on artworks are mostly â€Å"subjective’ and based on â€Å"pleasure†9, 10, Hume took the position that most of the judgements based on taste are not only illogical but also ridiculous11, 12. According to Hume, the two (2) main sources of such sentiment is highly based on either the personal disposition of each person or the moral differences which may arise out of each person’s cultural differences13, 14. In line with this, Hume’s concept of personal disposition in the standard of taste means that each individual has their own taste or preferences when it comes to artistic works. On the other hand, Hume’s idea of moral differences in the standard of taste means that the moral beliefs of each person can significantly affect their aesthetic subjectivism when it comes to the process of judging a piece of artwork. With regards to the cultural differences of each person, Hume mentioned that each type of culture will have a unique set of customs that can affect the way people perceive the same piece of artwork15. For this reason, the presence of cultural differences alone should be considered as one of the most significant factor that can make a highly competitive judge to be prejudice when it comes to judging a good piece of artwork16. On top of these two (2) major factors that could affect each person’s judgement based on sentiments, Hume mentioned that each piece of artwork has its own unique beauty that can easily attract a group of people17, 18, 19. There are quite a lot of factors that can affect a person’

Marketing Essay Example | Topics and Well Written Essays - 250 words - 65

Marketing - Essay Example A SWOT analysis of the project illustrates that the availability of resources as defined by the budget will allow an investment on the project a success and able to meet goals. Additionally a marketing plan will allow the market to be aware of the service and interested in using it. In addition, there are opportunities in the market for future expansion. However the internal environment within the organization such as corporate culture and management strategies would determine the success of the project. There is a need for conducting an elaborate market research so that the willingness of the market to purchase, their needs and financial capabilities can be determined so that accurate objectives and goals of marketing and implementing the project can be designed. The marketing strategies will involve a competitive approach where technology is employed in achieving effective marketing communication for the mobile mammogram service. More importantly the 4 Ps as market variables will b e analyzed so that they would be implemented effectively in ensuring success of the marketing process for the mobile mammogram service within the target

Deer Hunting Protest Essay Example | Topics and Well Written Essays - 2500 words

Deer Hunting Protest - Essay Example A pilot program is planed for the deer hunting season in New York to develop the constitution of bucks inside 4 Wildlife Management Units (WMU's) which is situated mainly in Ulster and Sullivan Counties. The new set of laws require that bucks which are handed over to Wildlife Management Units 3C, 3H, 3J and 3K consist of 1 antler along with three point each one is a inch long. This limitation is can also be used in archery, regular and muzzle-loading seasons (Carson 7). For approximately 100 years, a lawful buck had been a deer having one antler which is three inches long. Other states began trails on with plans to alter the age limit of the hunted bucks, and these programs usually generate bucks that live longer and grow bigger antlers. If a hunter does hunt a deer, the law states that he has to report the kill by means of the tax free DECALS game reporting method before forty eight hours. The finding of chronic wasting disease (CWD) in the wild white-tailed deer flock a few years ago in Oneida County encouraged the DEC to accept set of laws to assist in minimizing the spread of the illness. The rules created a CWD restraint area in parts of Oneida as well as Madison Counties. Each and every one wild white-tailed deer which is killed by a hunter in a containment region in various open hunting seasons should be given in for investigation at the check station of the DEC by five o'clock in the evening on the day after it was hunted. Deer might not be skinned or slaughtered. No parts of the body of the hunted deer, apart from those removed as part of standard dressing, of the field might be removed prior to examination.It's the first time hunters have been allowed in the area, it's stirring up plenty of controversy. Some two million Marylanders use water from the Loch Raven Reservoir. The land around the water is a popular place for deer's. (http://insidecharmcity.com/2008/08/29/anti-deer-hunting-activists-propose-contraceptive-darts-at-loch-raven). Deer Hunting Season Dates for 2008 Regular Season Bow hunting Special Firearms Season Northern Zone (yellow shaded) Oct. 18 - Dec. 7 Sept. 27 - Oct. 17 Southern Zone (light blue shaded) Nov. 15 - Dec. 7 Oct. 18 - Nov. 14 Dec. 8 - Dec. 16 Westchester County (mustard shaded) Oct. 18 - Dec. 31 (bow hunting only) same as Regular Season Suffolk County (dark blue shaded) Oct. 1 - Dec. 31 (bow hunting only) Jan. 5 - Jan. 30, 2009 (Weekdays only Special permit required) ( http://www.dec.ny.gov/outdoor/28605.html) They have been fighting against the cull for eight years they consider it to be a barbaric slaughter of harmless deer. A group animal rights group Save Our Wildlife has been the most active protester against deer hunting. They consider their protest to be the voice of the deer. As to them it is disgusting, the idea of these lovely deer being hunted. Legal Aspect In New York City, another law which is very different from the rest of the country is that bills equalize the

Hyper Secretion of Mucus Results in the Production of Sputum Essay

Hyper Secretion of Mucus Results in the Production of Sputum - Essay Example John has a history of previously smoking for 28 years and stopped when diagnosed with the chronic obstructive pulmonary disease (COPD) and has had asthma since he was a teenager, which is being treated with inhalers. John’s airway, breathing, and circulation was checked on arrival to identify any actual or potential problems. These observations are taken on admission as an initial assessment and management of a patient during their stay on HDU. They provide a baseline for future comparison, to monitor the patient condition during treatment and to monitor the patient’s response to treatment or medication. Whilst on HDU, John started developing respiratory problems like shortness of breath (dyspnea) with a raised respiratory rate 33 along with low oxygen saturation 88% (hypoxemia). Hypoxemia may lead to anxiety, dyspnea, and a reduction in oxygen saturation. The effect of a lowered cardiac output, poor circulation, and potential lung dysfunction may cause a drop in oxygen to tissues affecting other organs, which is why I will administer 2L of oxygen to Jack via nasal cannula. I, then, went on to assess John’s circulation where I found his skin colour, capillary refill, and fluid balance to be normal. His blood pressure was slightly raised 180/120. John’s temperature was 37 and I found his skin to be slightly moist. John pulse was 88, strong and bounding, following a sinus rhythm. Disability was assessed next and I found John’s Glasgow Coma Score (GCS) to be 15/15 and he was alert. His blood glucose was normal; however, his pain score was 7/10 so I administered some analgesia.

ICT and technology for education Thesis Example | Topics and Well Written Essays - 10000 words

ICT and technology for education - Thesis Example Several research studies have concluded that the work of teachers is strenuous and time consuming. In order to provide a measure of relief, it is necessary to develop tools that can be used to monitor the activities and progress of their students. At present, there are a few tools that can be employed to obtain the data of students and to monitor their behaviour (Persico, Pozzi, & Sarti, 2010, p. 6). However, considerable research is required in this area; due to the inability of the existing tools to provide incomplete information. Of late, educators are using internet tools, such as wikis and blogs in their classroom teaching. This has had a tremendous impact on the students, who obtain an opportunity to discuss a wide range of topics with other students, across the world. The formality is much less and discussions tend to extend to topics that had not been pre-assigned. Blogging is not traditional writing, and it represents the personal opinions of the author. In most of the online educational blogs, students post according to their own interests. The massive interactions involved in posting on blogs, generates a vast network of interactions (Downes, 2005). This system resembles community practice, as visualised by Wenger. This will definitely have an effect on the personal development of the student. E – Learning is gaining popularity as it is proved to be effective in reflective and collaborative learning. There are some problems inherent in the e-learning process. Moreover, it is also important to d evelop research and practice in the e-learning process, in order to design and develop effective methods and tools to ensure collaborative learning (Persico, Pozzi, & Sarti, 2010, p. 6). Monitoring online learning activity is an important task Thus, there is a need to develop tools for the purpose of monitoring. In the CSCL environment, tutors perform the monitoring activity. The latter are indispensable in supervising the learning process, and they evaluate the performance and academic progress of students, by means of the monitor process (Persico, Pozzi, & Sarti, 2010, p. 6). As such, the monitoring process helps the student to learn in a directed manner, which in turn makes the learning process flawless. Another area of disseminating information is that of podcasting. Thus, websites like that of McMaster broadcast lectures by engineering professors. Furthermore, information regarding education and careers can be downloaded from the Internet. Publishers prepare the content for e-l earning, and students make use of it. Under these circumstances, e-learning systems resemble a blogging tool. It evolves into a personal learning centre and does not constitute an institutional or corporate application. The ELGG is an e – portfolio application that permits students to create and display their work. Such portfolios make it possible for students to collect, organise, interpret, and discuss information. E – portfolios promote professional development and motivate learners to demonstrate the outcome of their learning (Downes, 2005)E – learning has the capacity to improve or impoverish the educational provision. Computer assisted learning, in the initial stages, was merely

Enzyme Activity Lab Report Example | Topics and Well Written Essays - 1000 words

Enzyme Activity - Lab Report Example The researcher states that enzymes are protein molecules with a three-dimensional shape that includes an active site whose shape is complementary to the shape of the substrate. For this reason, each enzyme is specific to the type of substrate and reaction that it can catalyze. Several factors affect the rate of enzyme activity. They include temperature, enzyme concentration, substrate concentration, and pH. Enzymes, being made of proteins, are sensitive to factors that affect the structure and function of proteins. Therefore, each type of enzyme has an optimum range of temperature and pH at which it exhibits maximum activity. Any deviation from the optimum pH of an enzyme leads to interactions of the charged groups of the amino acids in the active site of the enzyme, which leads to a distortion of the enzyme active site that consequently lowers catalysis. For example, the enzyme catalase is responsible for the breakdown of hydrogen peroxide into oxygen and water. Therefore, the amoun t of oxygen produced is proportional to the activity of catalase. Hence, it is important to measure the amount of oxygen produced to measure the activity of catalase. Three test tubes were filled with 4ml of catalase and 2ml of distilled water while three other test tubes were filled with 5ml of hydrogen peroxide. The tubes containing peroxide and catalase were labeled as 2oC, 37oC, and 80oC. A plastic tube was then filled with cold tap water to an approximate depth of 3 to 4 inches after which the temperature of the water was adjusted to between 37 and 40oC using warm water. 50ml graduated cylinders were then prepared by submerging them in the water tubs and allowing them to fill without any air bubbles. The cylinder was then put upside down with its mouth submerged. The cylinder was then put on a ring stand and secured in position with the mouth just below the surface of the water.

Answer four questions Essay Example | Topics and Well Written Essays - 1500 words

Answer four questions - Essay Example On the other hand, management accounting innovation is the adoption of new ideas or modern forms of management accounting systems. Management accounting innovations are among the central themes driving modern organisations. These modern organisations manage to prosper and retain its success in the aggressive market environments through stable innovations towards organisational prosperity. This paper will outline the contribution of management accounting innovations towards organisational success. 1. Why Management Accounting Innovation is one of the core themes driving modern organisations Innovations are of many types, and research suggests that distinguishing the difference between them is very essential because innovations have different attributes (Schmeisser, 2010). More so, the adoption processes of innovations are not the same and factors affecting them differ. There are different types of innovation that mainly are technical innovation, administrative innovation, process inno vation, product innovation, radical innovation and incremental innovation. To start with, technical innovation relates to the major work activities that are carried out in an organisation, while administrative innovation relates to the organisational structure and administrative processes inclusive of the management. Thirdly, process innovation contains an organisation’s process in new elements. ... Innovations vary differently in different organisations due to the sise and activities of an organisation. However, in management accounting only two innovations are commonly used. These two innovations are administrative and radical innovations. 2. Management accounting is the core theme in driving innovation in modern organisations In the past decades, management accounting strategies included both decision-making and analysis (Emsley, 2005). These past management strategies are claimed to be the predecessor for the emerging innovation and the latest technologies. The modern accounting represents both the operational and the financial planning and control. Managerial accounting is a very essential tool in an organisation because it provides essential data with which the organisation operates. In other words, managerial accounting can be simply referred to as cost accounting. The management accountants have the role of preparing reports that focus on how well or bad managers and the business unit have performed (Lucey, 2003). The management accountants go ahead to measure these performance measures and the results are compared to plans and benchmarks. Most of these reports provide frequent updates on essential indicators and any arising problem is addressed. The main problems that arise in the reporting field are declining in profitability, global market crisis and other emerging problems. These problems are then solved strategically. Therefore, management accounting analyses the past, present and the future of an organisation’s performance through financial transactions. These summarised outputs are essential in planning the current and future stability of an organisation through

Samsung Group Essay Example for Free

Samsung Group Essay The name â€Å"Samsung† according to the founder of the group Lee Byung Chull a migrant of a large land owning family in Uiryeong county to a city called Daegu where he founded Samsung Sanghoe explained that it means â€Å"tristars† or â€Å"three stars†; the word â€Å"three† represents something big, numerous and powerful. The â€Å"stars† represent â€Å"eternity†. Samsung has undergone lots transformation before being the giant Samsung it is today and it has proven to withstand the test of time where most Asian companies have dissolved during the Asian financial crisis. Its first product was a black-and-white television set. In the 50’s, when the Korean War broke out; Lee was forced to leave Seoul and start a sugar refinery in Busan[-gt;1] named Cheil Jedang[-gt;2]. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company. After the founders death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group. In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. Our main purpose in this section is to declare what kind of tools we are going to use to analyze the competitive advantage of one of Samsung Group’s subsidiaries – Samsung Electronics. Any company in the business world would want to maintain and achieve competitive advantage if it intends to really survive the scheme of its rivals. One of these ways is to conduct a strategic analysis of the company. This enables us to adjust and monitor the position of the company, exploit new opportunities, and prepare for rainy days. There is one way of doing that- conducting a strategic evaluation of the company. According to Peter Drucker â€Å"unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday. No one will have the time, resources, or will to work on exploiting today, let alone to work on making tomorrow†. In other words, strategic evaluation gives the company a feel of or connection to the business environment it is operating in. Strategic evaluation is vital to the organization’s well being. Strategic evaluation includes three basic activities: examining the underlying basis of a firm’s strategy, comparing expected results with actual results, and taking corrective actions to ensure that performance conforms to plans. Samsung Electronics is the worlds largest mobile phone maker[-gt;8] by 2011 unit sales and worlds second-largest semiconductor chip maker[-;gt;9] by 2011 revenues (after Intel Corporation[-;gt;10]). It has been the worlds largest television manufacturer[-gt;11] since 2006 and the worlds largest maker of LCD panels for eight consecutive years. It has the largest market share worldwide in memory chips[-;gt;12]. The company is the worlds largest vendor of smart phones[-gt;13] since 2011. Samsung has also established a prominent position in the tablet computer[-gt;14] market, with the release of the Android[-gt;15]-powered Samsung Galaxy Tab[-gt;16]. This section of the paper is meant to access and assess the strategies they have been applying since their existence and to advise them on the strategic options available to them now and in the future. In this paper we would use the following analyses: SWOT analyses, PEST analyses, Porter’s Five Forces, Strategic Group and the VRIO model analyses. SWOT is the acronym for strengths, weaknesses, opportunities and threats surrounding the business in its environment. In other words, it guides you to identify the positives and negatives inside and outside your organization. SWOT analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. In other words, it is the foundation for evaluating the internal potential and limitations and the likely opportunities and threats from the external environment. The strength and weaknesses give you an insight of your internal advantages relative to other companies and disadvantages relative to other companies, in other words, it measures the competitive advantage. They are usually the factors that you have control over. The opportunities and threats are considered to be the external factors that you have no control over; it could be technological change, legislation, socio-cultural change, etc. The opportunities and threats give you an insight of the factors that the organization can exploit to it advantages and the factors that could cause trouble for the business. Pestel is an acronym for political, economical, social, technological, environmental and legal analysis. It describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.  ·Political factors are basically to what degree the government intervenes in the economy.

The Effect Of Wind Direction On Wind Turbines

The Effect Of Wind Direction On Wind Turbines I expected to learn from this project what the effect wind source direction had on a horizontal wind turbine. I found out that going from one side to the other, depending on how the pinwheel was shaped, that the power generated would increase or decrease. The homemade pinwheel generated power that peaked at the 180 degree mark and gradually went down with a slight spike upwards at the 0 degree mark. The store bought pinwheel had an average power that peaked at 180 degrees and went down gradually and spiked all the way almost to the 180 degree mark at 0 degrees. These results are important because currently, there are wind farms and they have windmills to produce energy, it is important to imply these facts when constructing the windmill to know how to make the windmill most efficient to produce the most energy it can with the given situations. Background Research Introduction My project researches wind turbines and how changes in wind direction affect the amount of work the windmill can do. I will use two types of turbines a store-bought pinwheel and a homemade pinwheel. The two turbines will be exposed to the same amount of wind force and wind source direction. As I change the angle that the wind blows, I will calculate the amount of energy it takes to do the same task haul five paperclips vertically. My project question is: What effect does wind source direction have on a horizontal wind turbine? My hypothesis is: The more indirect the wind source is, the slower the turbine will spin, thereby working harder and using more energy. For many years my family and I have been going to Lake Tahoe. Every time we travel there, we pass a field of windmills. I used to always ask my dad what they were for and how they worked. I always loved to watch them spinning. When I was looking for a science fair topic, I saw an experiment involving wind turbines. I remembered the windmills on the way to Tahoe and thought it would be interesting to find out how they really work. I thought the mechanics of this project would be fun to make and to watch work. I hope to learn how wind turbines generate electricity, the mechanics of windmills, and under what conditions windmills spin the fastest. Scientific Background When it comes to windmills or wind turbines, there are two major types. The more well known type is the Horizontal Axis Wind Turbine (HAWT). These wind turbines are the ones you typically see; they are your stereotypical type of windmill. The other type is known as the Vertical Axis Wind Turbine (VAWT). These wind turbines are not as common but still have the same capability of the HAWTs. The VAWTs are not used as much because they puts more strain on the support pole, making them more likely to collapse. They also need a small generator to start spinning because most of the time the wind is not strong enough to push it alone. These windmills have generators inside of them that generate electricity when the gears spin. Discovery The first windmill was invented by none other than the Heron of Alexandria, in Greece, in the first century AD. He invented this windwheel to power a musical organ; however, this idea of wind power was not well embraced. At the time, slave labor was cheaper, faster, and more reliable. The first modern designed windmills were invented by the Persians in the 9th century AD. There is no one inventor to which to give the credit, but Persian geographer Estakhri noted the invention. The discovery of wind power is important because it introduced a new, free source of energy other than slave labor. Today our environment is at risk of being destroyed. Due to the increase in population and technological advances, the resources in our world are quickly being depleted and we are damaging our environment. We are using an increased amount of energy, specifically fossil fuels, to power almost everything we use. Instead of using fossil fuels we could and should be using more wind energy to create energy. Despite these masterminds of history, there is still more to be discovered in this area. Scientists could discover a new, more reliable, and more efficient model of wind turbine to replace the HAWTs. They need to discover more in this field in order to replace fossil fuels and stop global warming. Application Today, we use windmills as a renewable source of energy and electricity. If scientists in the future can have a breakthrough with windmills, it could permanently replace fossil fuels, therefore stopping global warming. Residential wind power is becoming more available, but not as accessible as we need them to be. Conclusion From this project, I hope to learn how wind turbines generate energy. I hope to learn some of the mechanics behind windmills, under what conditions windmills spin the fastest, and how they can create energy. Experiment Details Experiment Question What effect does wind source direction have on a horizontal wind turbine? Experiment Hypothesis The more I move the wind source to one side of the turbine, the wind turbine will spin more slowly. Experiment Variables Independent Variable The angle in degrees that the wind source will blow at the rotor. Dependent Variable How much time, in seconds, it will take the wind turbine to pull up 5 paperclips. Controlled Variables The amount of weight the wind turbine will pull up The amount of wind being blown at the wind turbine (hairdryer on high speed) The temperature of the air being blown (hairdryer on cool setting) The height the turbine will have to life the paperclips The wind turbine itself Materials and Procedures Materials Used Pinwheel, store-bought or homemade Scissors 8.5-inch x 8.5-inch sheet of paper Ruler Pen Nail Wooden skewer, available at grocery stores Tape, any kind Empty oatmeal canister with plastic lid Handful of rocks (or heavy objects to keep the oatmeal canister weighted down) Small compression spring (approximately  ½ inch long and able to fit over skewer) Clear tape Spool of thread (1) Paper clips, #1 size (5) Measuring tape Room in your home that is free from drafts Hair dryer Table or chair Sticky notes, small size A helper Stopwatch Lab notebook Graph paper Procedures Building My Rotor For a store-bought pinwheel: STEP 1: I have to remove the rotor blades from the shaft by cutting off the plastic nozzle tip of the shaft. This rotor is now on the skewer and is ready for testing. For a home-made pinwheel: STEP 2: Fold a square piece of paper diagonal then back then diagonal the other direction then back. When I am finished I should have an X crossing the middle of my paper. STEP 3: Measure about 2 inches from the center on each crease and draw a line with my pen. STEP 4: Make four holes in the paper with the nail near the corner. STEP 5: Make a fifth hole in the center of the paper STEP 6: Cut along the creases with the scissors and stop where the lines were drawn 2 inches out from the center. Building my Horizontal-Axis Wind Turbine STEP 7: Use the nail to poke two small holes on corresponding sides of the Oatmeal container about one inch down from the top. STEP 8: Place rocks inside the container and close the lid. STEP 9: Put the skewer between the two holes. STEP 10: Thread the spring on one side of the skewer. STEP 11: Put on one of the rotors (homemade or store bought) next to the spring on the skewer. STEP 12: If I were using the homemade rotor I must first fold the four corner holes onto the middle hole so they are all on top of each other and form one hole. Then thread the skewer through the hole and the rotor is ready. STEP 13: Tape the rotor to the skewer so it will not slip off the skewer. STEP 14: Cut about 2 feet of thread. STEP 15: Tie one end of the thread to the end of the skewer that does not have the rotor taped to it. STEP 16: Tie the other end to one paper clip. Then attach the remaining four paper clips to each other then attach the four to the first one that is tied to the thread. This is the load that the wind turbine will be pulling. STEP 17: Measure the threads full length with the measuring tape from the skewer to the first paper clip. Record measurement in lab notebook. Now I am ready to start testing. Testing My Wind Turbine STEP 18: Place Wind turbine on the edge of a table or chair in a room without drafts. STEP 19: I will be testing my wind turbine at five different points around the rotor, 0 degrees, 45 degrees, 90 degrees, 135 degrees, and 180 degrees. To mark these points on the table, extend and lock the measuring tape so that it is approximately 6 inches longer than the radius of the rotor. Hold one end of the measuring tape directly below the point where the rotor meets the skewer, and the other end of the measuring tape at the approximate points around the pinwheel. Mark the points on the table with small sticky notes. When I begin the test, I will hold the handle of the hair dryer on the sticky notes and the blower end will point at the rotor. The goal is to have 1-2 inches between the rotor and the blower. If I dont have enough room, or have too much space, then I would have to adjust my sticky notes outward or inward. STEP 20: Have the helper manage the stop watch while you hold the hair dryer in position. As a test run, start the hair dryer on low and move it from sticky note to sticky note and record what happens in the notebook. STEP 21: Extend thread to full length STEP 22: Place the handle of the hair dryer on the first sticky note and turn the hair dryer on low and face it away from the rotor. STEP 23: When the helper says go, point the hair dryer at the rotor and leave it there. Keep the hair dryer at the same level for every test. STEP 24: Observe the motion of the paper clips. When the top of the first paperclip reaches the skewer, the helper should stop the stopwatch. If the paper clips do not to rise all the way to the skewer, then stop the stopwatch when the paper clips stop moving. STEP 25: Turn off the hair dryer when the clips reach the top or when they stop moving and record the time in the table drawn in the notebook. STEP 26: Repeat steps 21-25 until all testing is done. Challenges and Technical Issues I experienced several technical challenges relating to timing and angle as I performed this experiment. First, it was difficult to keep the direction of the air source constant. While I held the hairdryer, I found it difficult to keep it still. It was also difficult to ensure that the angle was kept constant throughout the experiment. I did my best to make several markings on the table to align the hairdryer. I also found that while using the homemade pinwheel, the pinwheel would sometimes push the skewer forward, causing the string to make contact with the canister, therefore slowing it down. To resolve this, I moved the pinwheel to the front end of the skewer and secured it there. Similarly, I found that while using either pinwheel, the string would sometimes wrap part of the way on the skewer but run out of skewer and fall off the edge before it was fully wound. To resolve this, I moved the string closer to the canister so there was more room for it to wind onto. Timing was also one of the human errors. Coordinating the actual start and stop of the stopwatch with the actual wind source (hairdryer) was tricky. My assistant and I counted down 3-2-1 and got as close as possible. There were times that we needed to restart the trial due to timing issues. Experiment Results With my tests results from the store bought pinwheel, the averages in ascending order staring at zero degrees going up are: 27.18 seconds, 36.94 seconds, 47.84 seconds, and 26.53 seconds. In these tests, there was only one outlier. That outlier was in the 90 degree testing when the outlier was below every other time with a time of 28.36 seconds. This was due probably to movement of the wind angle. In the homemade pinwheel, the averages of the times are in ascending order from zero degrees going up are: 57.86 seconds, 1 minute 2.20 seconds, 1 minute 21.66 seconds, 41.67 seconds, and 35.11 seconds. There were four outliers within these tests. One was with the 0 degrees test; it had a time of 1 minute 7.97 seconds. There were two outliers in the 45 degree angle testing. The first had a time of 40 seconds and the next had a time of 1 minute 12.17 seconds. Both of these did not get all the way to the top of the canister. The fourth outlier was in the 135 degree tests with a time of 1 minute 4.91 seconds. All of these faulty times were most likely due to movement of the hairdryer. With all of the outliers in my experiment, I included them into the average and did not change or discard them. Time Data Table Store-Bought Pinwheel Position of Wind Source (degrees) Time to Raise Load (seconds) Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Average Uncertainty 0 29.78 31.81 23.85 26.90 23.54 27.18 Range: 8.27 sec. Human error possibility: movement 45 38.62 38.87 43.38 33.56 29.78 36.84 Range: 13.6 sec. Human error possibility: movement 90 38.75 36.61 42.22 38.74 28.36 36.94 Range: 13.86 sec. Human error possibility: movement 135 45.41 54.28 49.75 47.82 41.93 47.84 Range: 12.35 sec. Human error possibility: movement 180 28.10 25.98 28.88 27.31 22.38 26.53 Range: 6.5 sec. Human error possibility: movement Time Data Table Home-Made Pinwheel Position of Wind Source (degrees) Time to Raise Load (seconds) Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Average Uncertainty 0 53.91 54.34 1:07.97 54.66 58.44 57.86 Range: 14.06 sec. Human error possibility: movement 45 40.0 1:12.17 56.06 1:07.59 1:15.18 1:02.20 Range: 35.18 sec. Human error possibility: movement 90 1:30.43 1:29.16 1:04.91 1:23.35 1:20.43 1:21.66 Range: 25.52 sec. Human error possibility: movement 135 45.78 41.59 44.94 39.53 36.50 41.67 Range: 9.28 sec. Human error possibility: movement 180 35.22 37.56 37.31 32.38 33.09 35.11 Range: 5.18 sec. Human error possibility: movement Distance-Work Data Table Store-Bought Pinwheel Average Work Done = Force . Average Distance (N . m ) Mass of load (5 paperclips) = 0.00215 kg Force = Mass x 9.81(m/sec2) = 0.0210915 Newtons Position of Wind Source (degrees) Distance Paper Clips Were Raised (cm) Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Average Distance (meters) Average Work Done (N . m ) 0 61 61 61 61 61 0.61 0.013 45 61 61 61 61 61 0.61 0.013 90 61 61 61 61 61 0.61 0.013 135 61 61 61 61 61 0.61 0.013 180 61 61 61 61 61 0.61 0.013 Position vs. Power Data Table Store-Bought Pinwheel Position of Wind Source (degrees) Power=Average Work Done Divided By Average Time (W) 0 .0004782 45 .0003528 90 .0003519 135 .0002717 180 .00049 Distance-Work Data Table Home-Made Pinwheel Average Work Done = Force . Average Distance (N . m ) Mass of load (5 paperclips) = 0.00215 kg Force = Mass x 9.81(m/sec2) = 0.0210915 Newtons Position of Wind Source (degrees) Distance Paper Clips Were Raised (cm) Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Average Distance (meters) Average Work Done (N . m ) 0 61 61 61 61 61 0.61 0.013 45 16.5 38 61 61 61 0.475 0.010 90 61 61 61 61 61 0.61 0.013 135 61 61 61 61 61 0.61 0.013 180 61 61 61 61 61 0.61 0.013 Position vs. Power Data Table Store-Bought Pinwheel Position of Wind Source (degrees) Power=Average Work Done Divided By Average Time (W) 0 .0002246 45 .0001607 90 .0001591 135 .0003119 180 .0003702 Data Analysis and Discussion There is one main reason why I got the results I did from my experiments. I got these results because of the way the pinwheel is shaped to spin. For example, the home made pinwheel I shaped, not intentionally, to spin to the right and it had fewer blades than the store bought pinwheel, but the store bought pinwheel was manufactured to spin to the left. In addition, the store bought pinwheel had twice as many blades as the homemade pinwheel; therefore it was able to catch more wind from the hairdryer, making the averages of the store bought much higher than most of the home made pinwheel averages. Windmills, when they spin, produce energy via a generator. The windmills I constructed are the same way but without a generator. I was able to calculate the power the windmills generated by pulling up the five paperclips and by using the time they needed to pull the paperclips all the way to the top. My graph shows the power that was generated using the load pulled (2g) and the time needed to pull the load on a scatter plot graph. The line that is drawn between the points is the trend in increase or decrease of the data. On the x axis, the position of the wind source in degrees is shown. On the y axis, the power in watts that is being generated by the windmill pulling the paper clips. This graph is useful to me because it is an easy way to show which position and windmill produced more power. My results answer my original question with proof from the experiments; it shows that my hypothesis was incorrect. Regarding the store bought pinwheel, the power in watts goes down starting from 0 degrees but then spikes up at 180 degrees. The home made pinwheel goes down all the starting from 180 degrees to 0 degrees. I never stated in my hypothesis that it mattered which direction, whether left or right, it decreased from. / Conclusion My hypothesis was incorrect. I thought the more I moved the wind source from the center to one side of the turbine, the wind turbine would spin more slowly and produce less power. I expected the graph to show an upside down V. This was disproved with my trials. The trend line essentially formed a V, showing an increase in power produced with both pinwheels. Recommendations If someone does want to retry this project or study more in this field, I would give them the following advice. If someone wanted to retry this experiment, I would recommend that they try to eliminate all possible human and mechanical errors such as movement. They could try to make a stand for the hair dryer to ensure that it stays straight and at the same height for each test. Slight movements can make a difference in how the wind catches the blades of the pinwheel. For someone wanting to study in this field, I would recommend that they perform this experiment comparing pinwheels that were equally matched. That is, use pinwheels that have the same number of blades in the same direction. They could also test pinwheels made of different materials and compare them that way. If someone just wanted to know which pinwheel to buy to be most efficient, I would tell them to get one that is made out of sturdy material, has a lot of blades, and one that has blades that are perfectly shaped to catch the wind. Acknowledgements For this experiment, there are a few people that I would like to mention who helped me perform this experiment. First, this project took me about three hours in all to perform and many after that to organize the board and all of the data. Throughout those hours, my mother helped motivate me to get my project done, helped me perform my experiment. She gave me the knowledge of how to make a computerized graph and helped me when I struggled. I would also like to mention Mrs. Roy, my 8th grade science teacher, for giving me initial tips on what to do differently with my experiment to make it the best it could be.

Developing Transport Service Provisions in Rural Areas

Developing Transport Service Provisions in Rural Areas UNDERGRADUATE ESSAY RURAL TRANSPORT PROVISION: CORNWALL Critically examine the range of approaches that have been used by rural  agencies to overcome problems of service provision. Discuss in relation to a  specific policy area. The following paper discusses the range of approaches used by Cornwall Country Council (CCC) to improve its provision of transport services to its rural population, focusing in-depth on the CCC’s support of ‘community transport’ schemes. In the past two decades transport services to rural areas across Britain, as well as in Cornwall in particular, have been in a state of ceaseless decline. Bus and train timetables have been dramatically reduced and made more inefficient and unreliable, and this decline has in turn led to many rural constituents becoming ever more dependent upon private and environmentally harmful transport; at the same time, hundreds of thousands of Cornish elderly people in rural areas have been either totally excluded from public transport services or have found these services to be severely limited. This problem of public transport provision to rural areas has affected Cornwall particularly badly; Cornwall’s geography is diverse and its rural communities are widely dispersed; to meet these communities’ needs the county requires a comprehensive and highly-organized system of public transport that has simply not been present in recent decades. In these years, under both Conservative and Labour governments, a profound lack investment in the infrastructure of rural transport facilities in Cornwall has led to a degeneration of service provision. Moreover, the price of public transport in rural areas, particularly after the privatization of many services, has proved prohibitively expensive for many people. Recent efforts to alleviate this problem have centred upon a reinvestment of resources, and it is the work of this essay to consider the ways in which this money has been invested in Cornwall. On April 1st 2006 the CCC launched its Countryside Concessionary Fares Scheme (CCC, 2006), replacing the Cornish Key Card scheme, and providing free bus travel in Cornwall to persons above the age of sixty and to disabled persons who are resident in Cornwall. The scheme extends across the whole of Cornwall and is co-run in partnership between Caradon, Carrick, Kerrier, North Cornwall, Penwith and Restormel councils. To tackle the problem of the cost of transport facilities the Cornwall County Council has introduced a number of budget schemes to help poorer residents in rural areas. For instance, PLUSBUS is a scheme that allows rural residents to save money by purchasing a combined rail and bus ticket and so make an overall saving. PLUSBUS provides holders with unlimited free travel on any routes within the county of Cornwall. In addition, Cornwall County Council has pledged to provide free school transport to every child of compulsory school age in rural Cornwall who would not otherwise be able to attend school. But perhaps the most important innovation supported by the CCC is that of community transport schemes. The term ‘community transport’ is used to describe passenger transport schemes that are owned and registered by local community groups. The idea behind such groups is that each works to solve some of the transport difficulties of a particular village or town or group of associated towns. Numerous such projects have been founded across Cornwall and have thus relieved to a significant degree the service provision pressure from the CCC. The existence of such schemes mean that the council is freer to better use its resources in areas where no such community schemes exist. Community transport schemes are operated as volunteer and non-profit organizations and therefore they have a second key advantage that they do not subject the people depending upon them to financial exploitation or manipulation. Services are not operated because they are profitable, or suspended because they are unprofitable à ¢Ã¢â‚¬ Ã¢â€š ¬ as with transport services run by commercial companies à ¢Ã¢â‚¬ Ã¢â€š ¬ but rather services are operated because they meet a definite need of a particular community or group communities. The attraction of such schemes is that they can be moulded to the needs of a particular community; if only three pensioners in the village of Grisham or Chatham require daily transport to the nearest town, then, instead of being denied service by commercial companies who fear losing money by operating a service for these pensioners, a community transport service such as a single minibus or minivan can be organised at minimal cost to provide service for these three pensioners. If twenty such pensioners need transport then two or three services and minivans can be organized; such schemes therefore have a great degree of flexibility. The additional advantage of such schemes is that they are specifically founded and run to help those persons in rural areas who would not otherwise have access to help. Of the various community transport schemes run in Cornwall the following are particularly worthy of discussion. Voluntary Car Schemes are, according to the CCC ‘an organized form of lift giving’ (CCC, 2006) where volunteer drivers offer to use their own cars to make door to door pick-ups and returns for people, usually the elderly or disabled, who would not otherwise be able to travel as frequently or freely. Community Bus Services are minibus services run by local volunteer groups operating along regular routes and according to a regular timetable; such services are moreover made available to all members of the general public. Details of such services have recently been published in the All Cornwall Public Transport Guide. Minibus Hire is another community transport service whereby minibuses owned and run by one local volunteer group are lent to other groups either for free or for a very small charge. Many of these vehicles have disabled persons access and can be used f or the purposes of leisure, of sport, of education and so on. Dial a Ride is a further community service which provides transport on a door-to-door basis to incapacitated members of the community who register for the service. Shopmobility lends wheelchairs and electric scooters as well as other services to allow the elderly and others to shop for themselves rather than remaining dependent upon others for their transport. Though not directly in control of community transport schemes, the CCC has recently sought to play an active part in the running and support of these transport initiatives. On its website, the CCC tells that three principal events or ideas have led to this decision. (1) The Council has become ever more conscious of the special transport needs of disabled persons and of the elderly, and has expressed a determination to do more than the basic requirements of the Disability Discrimination Act (HMG, 1995) mandatory requirements. The CCC has set as its ultimate transport goal for disabled and elderly people the idea of transport independence à ¢Ã¢â‚¬ Ã¢â€š ¬ an aim that goes well beyond the minimum requirements of the Disability Discrimination Act. To this end, the council has given considerable financial support to Age Concern, an organization which operates a volunteer car scheme across the county of Cornwall. Thus the CCC states ‘This (policy) has led to the development of fina ncial support for age concern in its provision of a county-wide car scheme; greater consideration of a suitable transport provision for all sectors of the community by the County Council and other statutory agencies, which has identified more clearly the opportunities for community transport activity’ (CCC, 2006). (2) Thee national Labour government has provided greater levels of central funding for county councils to develop and improve their service provision to rural areas; the arrival of this money has enabled the CCC to focus greater attention upon rural disability access and upon totality of service provision. (3) The CCC has begun to enter into several partnerships with voluntary agencies, thus providing an extension to their existing transport services. To this end, the CCC has stated that ‘The (Cornwall) County Council recognises that whilst it has a critical role to play in sector development, it is inappropriate and simply not viable for it to be the exclusiv e agency involved. Consequently, it is looking to develop new partnerships wit both the statutory and voluntary sector, operating at both a strategic and a local level’ (CCC, 2000). This quotation best sums up this significant change of attitude and strategy by the County Council towards the question of rural transport provision. The County Council is admitting that its own resources are insufficient to provide the full range of transport services required by its rural population and so has enlisted the aid of both other agencies and the rural population itself in the form of voluntary transport schemes. A few points of caution might be given here however to intersperse the many positive notes about community transport schemes given above. Firstly, such schemes, though welcomed and applauded by local councils and official agency organizations are not directly under their control; therefore the regulation of such schemes is far weaker and less organized than official transport services run by the CCC. Concomitant with this worry is another about safety; since community transport schemes are not managed directly by local government they are not subject to the same safety inspections and regulations as official services. Nonetheless, it may generally be said that those running community schemes are responsible members of their local communities and naturally therefore adhere to general laws of transport safety. The other point is that it is a widely held sentiment of those running such schemes that they are having to do so because of the inadequacy of government provided public transpor t to rural areas. If these services were more proficient and reliable, as they used to be, and as they presently are in many European countries such as Switzerland, Denmark, Holland and elsewhere, then community transport schemes would be superfluous because public transport would be a total provision. Indeed, it is the case that in the aforementioned countries community transport schemes do not exist nor do others like them. In the final analysis, this review of the success of Cornwall County Council’s various agencies in improving rural transport provision must end with a note of equivocation and suspended judgement. On the one hand, local agencies in Cornwall have clearly recognised the problem and extent of recent decades of underinvestment in rural transport, and rather than denying this problem or blaming it on previous administrations, they have actually sought to improve those services offered to Cornwall’s rural populations. Also on the positive side the County Council has recognised the needs of the county’s long-forgotten disabled and elderly rural populations and has welcomed the opportunity to implement, and indeed go beyond, the Disability Discrimination Act, in its transport provision. Schemes like the Countywide Concessionary Fares Scheme and PLUSBUS are direct efforts to improve the transport facilities and opportunities for underprivileged people in rural Cornwall; s o too the CCC’s pledge to guarantee free school transport for all school-children of compulsory age in rural Cornwall is a crucial and admirable initiative. But perhaps the County Council’s boldest initiative, and the one that signifies a profound change of attitude towards its obligations over rural transport, is that of supporting community transport schemes such as Dial a Ride and Shopmobility. In supporting these schemes, which are not officially under County Council financing or regulation, the Cornwall Country Council has recognised that it has insufficient resources to provide a full range of transport services to its rural population. Such an admission has its positive aspects in as much as it allows the council to contribute to the excellent schemes founded and operated by voluntary groups in Cornwall; groups who have made a very real difference to the quality of transport experience enjoyed by many of Cornwall’s elderly and disabled rural populations. On the other hand, in making such an admission the County Council has also shown its own failure, as well as the failure of successive governments, to properly deal with the national question of rural transport provision, and its particular condition in Cornwall. It is a simple fact that in those countries of Europe which have the highest standard of living, Sweden, Switzerland, Austria would be examples, that community transport schemes are just not necessary because government and local councils are sufficiently funded to provide all such services themselves. Proper and more efficient government allocation and spending of resources in Britain could undoubtedly have led to the same result in Cornwall, and so made the admirable and noble efforts of community transport scheme organizers unnecessary. BIBLIOGRAPHY Academic Books, Journals Internet Sources Cornish Key: Transport in Cornwall. (2006). www.cornishkey.com Cornwall County Council (CCC). (2006). www.cornwall.gov.uk Her Majesty’s Government. (1995). The Disability Discrimination Act 1995. Restormel Borough Council. (2006). www.restormel.gov.uk The Department for Environment Food and Rural Affairs (DEFRA). www.defra.gov.uk

Pros and Cons of Globalization and Localization Essay -- Globalization

Growing up in the United States, we have been lucky enough to have been blessed with a stable economy. There has always been the extreme feeling of complacency and stability that comes with being a very large, internationally respected country. Strangely enough, America does not only reap the benefits of globalization, but it also basks in the glory of localization. We have, as a country, experienced much success both internationally and domestically. For example, without our international businesses booming the way they are, our country would suffer from a great economical loss. "One third of the growth of our economy comes from exports." (The New York Times, 9/15/98) On the other hand, localization brings the citizens a great sense of nationalism. It feels good to see something with a made in America tag on it, and it also feels great to know that we are not totally dependent on other countries. On more of an international level, "there is no question that freer capital flows have brought tremendous benefits to the global economy, as well as perils. Some places, like Hong Kong, have opened themselves to capital flows without restriction and are examples of the prosperity that free movements of capital can reap." (The New York Times, 9/20/98) On the other hand, the Malaysian economy, so far, has witnessed some short-term success with a localized view on their economy. Malaysia bans "most investments from being taken out of the country within the first year." (The New York Times, 9/20/98) Many countries are planning to try to follow in their footsteps. There are so many pros and cons, or costs and benefits, of both globalization and localization. For the United States, being a largely international economic country, "trading... ...with those changes are the adaptations that each country and each citizen of each country must go through. Whether or not the government chooses to act globally or domestically, there needs to be a conscience effort to make the best of what is offered. From each of these economic views, there are fundamental gains and fundamental losses. Neither is a more correct way. It is just what works for a country on a whole. There are all different levels of economic complexity that goes along with these two schools of thought. One has to do with the citizens, another with the government, and another with the world. The best thing for a country to do is to give up as little as it can while its political systems and economy conform to what it wants. To do so, one must weigh the costs and benefits of each, choosing what will be the best in the present and in the future.

The Debt Crisis of the Eighties and Nineties Essay -- Economy Economic

The Debt Crisis of the Eighties and Nineties The debt crisis of the 1980s and 1990s has been one of the largest economic disasters of the 20th Century. It has caused widespread poverty, famine and starvation across many of the third world countries it has touched. The Crisis did not go by unnoticed however. Since the mid 1990s world governments have awoken to the horrible reality that such debt causes with attempts to lighten the devastating affects with such programs as the Brady plan, HIPC and eventually HIPC 2. While these plans have had only limited success the question of weather the debt crisis can be solved in the long run is still to be answered. The debt crisis as it is now called did not occur in one single event; instead it developed as a slow moving â€Å"chronic syndrome†[1]. The primary crisis, which occurred in Mexico in 1982, was centred on middle-income nations[2], while the second strain occurred in poorer African nations, with the effects from it still being well and truly felt today[3]. For these countries the need for industrialisation meant the need for large-scale borrowing. Since many of the African nations were excluded from being aloud to borrow until the early 1960s, the need to borrow a lot, quickly, was a common trend throughout the developing nations[4]. The reasons for the colossal amounts of debt cannot be simply explained for they vary from country to country. Some nations had corrupt militaristic governments who cared more for themselves than for their people[5]. While others struggled with failed projects and damaging economic decisions[6]. By the early 70’s the debt had begun to accumulate. The impoverished and debt stricken countries began to shift commodities meant for the sustenance of the people to the export sector to try and make enough money to pay off their debts. Suddenly all the indebted countries were simultaneously selling their primary commodities on the world market. The flow of coffee, coca, copper, steel, ect, had the devastating effect of lowering the commodity prices causing the developing nations to make much less than they had previously. Countries now had to sell two or three times what the used too to make the same money[7]. Combined with the rising and falling of the dollar, and the rises of interest rates in the 80s, the third world debt was now even larger than ... ...continue in the long run many of HIPC goals will be achieved. Success of HIPC and the debt cancellation plans of the 90’s are indeed difficult to judge. If success were to be measured by how much has been paid out from the forecasted amount then HIPC could be viewed as a failure. However if success were judged on the increase of social service spending then yes HIPC would be seen as a successful initiative. The one clear success of the debt cancellation plans has been public awareness. Though the cancellation process is moving slowly and only achieving a fraction of its goals[18] the general public of the world has now awoken to the horrors that debt can lead to. With public support behind the debt cancellation process the debt crisis will eventually be overcome. --------------------------------------------------------------------- [1] La Trobe, Assignment Manual, p.130 [2] Ibid [3] Ibid, pp.130, 131 [4] Ibid, p.133 [5] Ibid, p.131 [6] Ibid [7] Ibid, p.137 [8] Ibid [9] lecture [10] Ibid, p.144, 145 [11] Ibid [12] Ibid [13] Ibid, p.149 [14] Ibid, p.152 [15] Ibid, p.156 [16] Ibid [17] Ibid [18] Ibid, pp. 150-153

Major Discoveries in Electrical Communication in the 1800’s Essay

The nineteenth century was a very prolific era of discovery in electrical knowledge and technologies that laid the foundation for modern electrical communication. During this period of time the foundations of modern electrically based technologies were discovered. The nineteenth century began with a debate between Luigi Galvani, and Alessandro Volta regarding the source of electricity in Galvani’s famous frog experiment. These debates lead to the invention of the battery by Volta, and the invention of Volta’s. Volta’s discoveries would lead the way for Ohm’s law several years later. However, before that discovery was made Hans Christian Ørstead discovered electromagnetism, which was then used by Andrà © Marie Amperà ¨ to show that magnetism is electricity. Following the publication of Ohm’s law, Faraday would publish his findings on induction in the 1830’s. That same decade the DC generator, and transformer were invented, and followed in the 1840’s by the invention of AC generator. Communications technologies advanced at an incredible pace. Sà ¶mmering would design the first multi-line telegraph, and Morse would perfect this into a practical single wire design. The work of Charles Wheatstone in telegraphy and Heinrich Hertz in wave theory, paved the way for modern communications. Alexander Graham Bell invented the telephone in 1876. Èdouard Branly would make the contribution of a detector that allowed for the invention of the radio. Guglielmo Marconi and Alexander Stepanovich Popov would develop the first radios. From the invention of the battery to the first intercontinental telegram transmission, the advances in electrical technologies in the 19th century made possible the technological boom of the 20th and 21st centuries in comm... ...ambridge University Press on behalf of The British Society for the History of Science, The British Journal for the History of Science , Vol. 1, No. 1 (Jun., 1962), pp. 31-48, [Online] Available: http://www.jstor.org/stable/4025073 [9] Joost Mertens, Shocks and Sparks: The Voltaic Pile as a Demonstration Device, The University of Chicago Press on behalf of The History of Science Society, Isis Vol. 89, No. 2 (Jun., 1998), pp. 304 [Online] Available: http://www.jstor.org/stable/237757. [10] Herbert W. Meyer, A History of Electricity and Magnetism, The Massachusetts Institute of Technology, 1971, pp. 39, 73, 100, 201. [11] Richard Wolfson, University Physics Second Edition, Pearson, 2012, pp. 453, 454. [12] Dan M. Worrall, David Edward Hughes: Concertinist and Inventor, Papers of the International Concertina Association, Allan Atlas, ed., vol. 4. 2007, pp. 4.

School Age Observation

I observed Mark in his fourth grade classroom during a science lesson. Mark is an intelligent ten year old child, but he has a difficult time paying attention to his teacher. He likes to get a lot of attention and when he gets bored he turns his focus to other destructive matters, such as, throwing pencils up into the ceiling. Throwing pencils in the ceiling has gotten him in trouble many times, and once he was kicked out of the classroom for it. When he becomes uninterested he stops paying attention to instruction completely. When he is bored, he needs to find another activity to fill the void, and that activity will be something that distracts the teacher and his classmates; two characteristics that make it interesting and entertaining to him. From my observations, I believe Mark’s behavior problems are the result of a lack of attention and disinterest from the people in his life, and a general sense of laziness and intimidation for tasks that seem difficult. Mark comes to school with an unclean appearance (dirty clothes, messy hair, looking like he has not bathed) and without the proper tools to actively complete his assignments. For example, he comes to school without any pencils or paper and his backpack is a mess of old crumpled papers. Mark’s behavior problems decreased as his teacher had time to give him one on one attention and break down his tasks into smaller assignments while giving him encouragement and the sense of working hard and having accomplished something. Mark read well, but at a slow pace that would become frustrating to him. He stumbled over words and his classmates had annoyed looks on their faces as he took so long to read a paragraph aloud. His teacher also realized this and later took the time to explain the textbook pictures and figures to him so he could visualize the content he was reading about. His teacher told him that if he becomes bored of the assigned work of looking up vocabulary words then he should switch tasks for a few minutes so he can take a break. When he would start to lose interest he would start trying to talk and get the others’ attention. He would stop his work, look around, and then call out, â€Å"This is boring! to the kids around him. There was a boy sitting next to him at his table that he would poke with a pencil and laugh at when the boy would get mad. He also spent a lot of time staring out the window and digging a groove into his pink erasure with his pencil. When his teacher was able to come and give him one on one attention he was attentive and looked at the teacher as she talked. Mark’s teacher creates a â€Å"to do† list for him so that he can check things off as they are completed. At the end of the section Mark was able to check off several things from his list, and he was proud that he was able to complete so many things. He bragged to his classmates at his table by showing them his list so they could see everything that he had finished. Mark is not a mean child, nor does he want to hurt others, but he needs more positive attention in his life. With the absence of positive interest from those around him, he seeks out anything he can get, which naturally ends up being the negative attention. His teacher does not always have the time during a lesson to cater to Mark, but she tries to check on him frequently because of the results it brings. After he was given extra help and saw what he was able to accomplish when he set his mind to a task the effects began to show in the classroom. Of his own initiative, Mark took out a piece of paper and started taking notes once his math lesson began. He teacher commented to me that that does not happen very often.

Osmosis in Quails’ Egg Essay

Title:Osmosis in quails’ egg Aim: To observe the effect of different concentrations of sodium chloride on a de-shelled quail’s egg To explain the effects in terms of osmosis Research Questions: Does the different concentrations of sodium chloride on a de-shelled quail’s egg effect the final mass of quail’s eggs that is measured by using electronic weighing balance? Introduction: â€Å"If a cell is to perform its functions, it must maintain a steady state in the midst of an ever-changing environment. This constancy is maintained by the regulation of movement of materials into and out of the shell. To achieve this control, cells are bounded by a delicate membrane that differentiates between different substances, slowing down the movement of some while allowing others to pass through. Since not all substances penetrate the membrane equally well, the membrane is said to be differentially permeable. The external and internal environment of cells is an aqueous solution of dissolved inorganic and organic molecules. Movement of these molecules, both in the solution and through the cell membrane, involves a physical process called diffusion – a spontaneous process by which molecules move from a region in which they are highly concentrated to a region in which their concentration is lower. A special kind of diffusion is the phenomenon of osmosis. Simply defined in biological systems, osmosis is the diffusion of water through a differentially permeable membrane from a region in which it is highly concentrated to a region in which its concentration is lower. ;

An Indigenous understanding of Reciprocity

Reciprocity is an underlying principle expressed throughout Aboriginal societies. Outline and Illustrate the Importance of this fundamental concept In the economic, social, spiritual and political spheres of Aboriginal life (refer to reciprocity In the index to Edwards 2005). The word reciprocity's conjures up a feel good image of ‘caring and sharing' (Schwab 1995: 8). However according to Peterson (1 993: 861) there is a darker more sinister side to this word when applied to Indigenous Australians.He defines it as ‘demand sharing' rather than reciprocity and he states hat Blurter Jones (1 987: 38) labels it tolerated theft. Peterson (1993: 860) goes on to assert that little ‘giving' Is purely altruistic because the giver might simply be protecting themselves from ‘pay-back† if they do not give, or be expecting some mutual benefit. Edwards (2004:76) espouses that white Australians disregarded the reciprocity of traditional territorial rights and misunder stood the code of mutuality in social relationships.They also failed to identify the privileges and responsibilities central to Aboriginal society based on relationship and reciprocity (Edwards 2004: 24). In order to enter a discussion on reciprocity with regard to our Indigenous culture, It must be looked at on two levels. First how reciprocity Is a central principle that has pervaded Aboriginal societies for millennia and secondly the impact that reciprocity with the Western culture has had on this Indigenous community, since the advent of Colonization.The Western way generally requires the borrower to formulate a case of need, whereas the Aboriginal approach is slanted towards the giver having to explain why he cannot give (Schwab 1 995: 8). However there is an increasing recognition that mutual benefit worked better within the Indigenous community when Aboriginals were hunter gatherers than It seems to In today's welfare society. Schwab (1995: title page) leans towards this real ization in his discussion paper short titled â€Å"The Calculus of Reciprocity†, where one could interpret the meaning of ‘calculus' to be the study of changed {mathematical}.He outlines an accepted act of generations of give and take, to one that is gradually changing to take' and either delayed ‘giving back or not at all. In the past the food or other goods ere shared out until they were all gone (Schwab 1995: 3-4) but Increasingly a ‘complex yet subtle calculus Is employed on a dally basis as Individuals decide which expenses (or gifts) require immediate attention and which can be deferred' (Schwab, 1995: 15). Reciprocity influences the political climate of Aboriginal society, especially the law, which was, is now, and always will be.According to Needing, Davis and Fox (1986: 42) an Elder sums it up when he says the Aboriginal Law never changes, â€Å"always stay same† while conversely, Western law Is â€Å"always changing†. There Is an Inte rconnectedness of all things, an agelessness which bears witness that spoilt exists now, as it did before and that creation exists as an historical fact and also has present currency and will into the future. In Colonial times, the principle of reciprocity was enigmatic to the Westerners and a constant source of acrimony – politically, legally and culturally.The Aboriginal philosophy of reciprocity encompassed the idea that if the balance of life was disturbed, there must be a ‘corresponding action' to repair the Imbalance and the status quo must be preserved aboriginal life and this essay will discuss the importance of reciprocity with regard to economic, political, social and spiritual spheres of Aboriginal life, although it is difficult to compartmentalize Aboriginal society due to its complexity, as there is an overlap and interconnectedness in all things.The economy is interwoven with politics, as social life is melded with spirituality. Pre Colonially, the concept of reciprocity had ensured the survival of Indigenous Australian peoples' lifestyle as a distinct economic style for thousands of years (Sermons, H. 2005: 70). In more recent mimes, colonial interference with its autocratic removal and relocation of key individuals and whole groups resulted in virtually a complete collapse of the traditional Aboriginal economy.As hunting and gathering is no longer possible for city dwellers, the concept of reciprocity becomes even more important, from an economic point of view, due to the nature of extended families all co-habiting in one small dwelling because of mutual obligation or reciprocity. According to Smith (1991) household structure has to stretch to encompass the extra-household fiscal networks it now accommodates. One must consider the concept of reciprocity or mutual benefit to obtain an understanding of domestic expenditure patterns.To better understand the impact of reciprocity on a single family, here is an example from the Lacuna c ommunity (Wallpaper people), which is currently representative of many Aboriginal communities (Sheathe, E 2005: 151). This anecdote illustrates how (poor) Aboriginal health is indisputably linked to their economic situation and that reduced eating patterns (feast or famine Schwab 2004: 5) are encouraged by the government welfare system.Elizabeth and David are out shopping for their extended family,4 hen Emily approaches and asks for food explaining her welfare money has run out, she is given quite a large amount of food. Elizabeth explains ‘l like to shop Just before it closes, because there are fewer people here †¦ In the mornings there are too many hungry people waiting for you' (Sheathe, E 2005: 152). This means Elizabethan family will eat well for a few days and then when the food runs out (earlier than intended because she has given some away) they will have to eat sparingly, or not at all, until the next welfare payment.At the same time David has been approached by Steve to use his gun and ammunition. David is reluctant to give up his gun fearing Steve will damage it, but willingly gives ammunition. David says ‘All the time people want things from you. It is no good. ‘ Later Steve returns and gives David a very small proportion of his ‘kill' (Sheathe, E 2005: 1 53); this is representative of a refused reciprocation. Stave's exchange is small because David did not share his gun. In the case of Emily, one can assume that if she has spent her welfare money before 1 1. 5 am on the day she received it, then it is doubtful she will reciprocate Elizabethan ‘gift' NY time in the future, as Emily has demonstrated she is unable to budget within her own economy. So, while reciprocation might have worked pre-colonization, it can be seen that in the present welfare economy, it is no longer a system of reciprocation, but rather a system of using and abusing one's kin because reciprocation is seen as a ‘right' and seemingly no l onger has to be ‘repaid', however the ‘shame' involved in not paying back (especially if the person has the means) has not changed (Schwab 2004: 6).The substance abuser, or the drunkard still have to be supported by their kin but hey are an economic threat to the household and possibly provide no means of return of the traditional arrangements of reciprocity while advocating that Indigenous people accept more responsibility so a sound economic base can be rebuilt for Aboriginal Communities. Both Elizabeth and Davit's self-protectionist attitudes seem to reflect the ‘modern' interpretation of reciprocity, that it is their kin's right to take', while sadly, they conceivably no longer expect them to repay in kind.Therefore the economy of this single household is skewed by having to support the immunity in general, instead of specifically their own family. In the past this would have been balanced out by equal trade-off, from Emily and Steve (or their immediate kin) bu t now days, due to issues such as alcoholism, homelessness, lack of education and substance abuse, true reciprocity is not as ubiquitous as it once was.A displaced sense of entitlement on the part of the taker' seems to be replacing the traditional sense of reciprocity and a certain wary counting of the cost seems to be reflected in the ‘giver's' calculus where the whole concept seems to be becoming a social burden Schwab 2004: 8). Indeed, Peterson (1993) in his article ‘Demand Sharing: Reciprocity and the Pressure for Generosity among Foragers' asks the question â€Å"Why is there a positive enjoyment to share if sharing is commonly by taking rather than giving? † (p. 861).When it comes to establishing the economic basis of a family, it becomes very difficult to measure their actual income due to people moving in and out of households, but Western society dictates that families meet eligibility criteria in order to qualify for welfare. The ideology of traditional reciprocity is not taken into account ND Schwab (1995: 16) suggests that politics, or policy makers ‘accommodate rather than contravene' these monetary instabilities and the ever changing family support arrangements. Western politics or law is generally not taken on board by Aboriginal society, or if it is, it is with reluctance and resentment.With this in mind, Schwab (2004: 2) wrote his discussion paper â€Å"The Calculus of Reciprocity' to further a ‘better understanding of the principles of reciprocity in contemporary Aboriginal communities' in the hope that it would better inform government policy makers, at a local, state and national level. There are two sets of politics (law) that the Aboriginal people must abide by. On the one hand there are the Politics and Law of Australia and then there are their own laws and politics as illustrated by The Dreaming, where explicit moral lessons transmit the ideology of didactic human behavior (Schwab 2004: 3).There is outra ge in Australia at the suggestion that certain individuals seek to impose elements of Shari law, but we turn a blind eye, or have a lack of understanding of Indigenous people carrying out their version of reciprocity when it comes to breaking their own laws. Some of the punishments imposed by Aboriginal Law include, death, spearing or other forms of corporal punishment (e. G. , burning the hair from the wrongdoer's body), individual ‘dueling with spears, boomerangs or fighting sticks, shaming, public ridicule, exclusion from the community or total exclusion (Australian Law Reform Commission ND: 1).The code of reciprocity controls the mutual rights and kinship obligations of the individual and encompasses the cultural norm of ‘payback for wrongdoing (Fryer-Smith, S 2002: 2. 18). As well as an understanding that reciprocity means the sharing of tools and food, there is also a oral principle of reciprocity with its negative forms encompassing retribution and revenge (Alkali and Johnson 1999, in Burbank 2006: 7). Burbank (2006: 7) stated that be killed, then reciprocity can be satisfied by the killing of another family member as due to the intricacies of kinship they are considered one and the same.This viewpoint would be considered barbaric in Western culture and would not be tolerated. As Edwards (2004: 73) states, the person who breaks the law must serve the sentence and for another person to pay the penalty would not be Justified or even permitted in Western law. In indigenous land management, the politics of reciprocity (between Western and Indigenous) should involve knowledge and understanding but the white Australian man tries to impose his vastly different practices onto the Aboriginals who have been practicing successful land management for millennia.Disappointingly much of the thousands of years of Indigenous knowledge are often disregarded by Whitefishes' (Baker, Davies, Young, 2001: 158). To illustrate the disparity of understanding of the principles of reciprocity in Colonial times, Edwards (2004: 73) outlines the anecdote where the Elder showed he settler a waterhole and then considered it a reciprocal action to later kill a sheep for food when the settler used the waterhole to water his flock.This Aboriginal would then be dealt with by the police and the courts and he would be mystified as he could see no Justice in a system such as this where reciprocity did not play a part. In his law, laid down by The Dreaming it would be sanctioned behavior to take the sheep as pay back for food for his clan. Western politics plays a part in the downfall of the concept of reciprocity, firstly by taking away the dignity of Indigenous people ho cannot reciprocate for their welfare payments in any quantifiable way.Secondly because life has so drastically changed for the indigenous people since Colonization, they now find themselves stripped of their place and their land and instead find themselves in the undignified position of be ing passive welfare recipients. So many have fallen by the wayside and become victims of alcohol and substance abuse due to their once well organized and purposeful life being ripped away. This has made them reliant on their relatives generosity, which leaves them no self-respect and minimal fiscal, physical or emotional resources to pay back with.Therefore the notion of reciprocity as a system of checks and balances to maintain social equilibrium (Bourne and Edwards, 1998, 100, p 106. In Fryer-Smith, S 2002: 2. 18) is stymied for some. Traditionally social stability has been maintained within the Aboriginal society because reciprocity has functioned as a means of equilibrium. Reciprocity has been important throughout all social and family relationships, where a complex system of kinship lines exists. This system relies heavily on the responsible and reciprocal participation of all members from the give-and-take of tools and hunting weapons, to the sharing of food.As one Elder expla ined: â€Å"Sharing Just a way of life for Aboriginal people, probably in our genes or something. Might be left over from the old days when we were hunters and that .. . All Aboriginal people know what it's like to be hungry. We Just can't turn away someone who says he's hungry †¦ I guess white people have a hard time understanding that one† (Schwab 1991: 145), whereas Western society is built on capitalism, meaning that some of its central values are totally opposed to the tradition view of Aboriginal culture (Richardson J 2006: 144). Moieties subtle and often invisible to some (Schwab 2004: 3). Indigenous societies place emphasis on social identity and the obligations individuals have to conform to the expectations their society has mapped out for them, whereas in Western societies the emphasis is on the individual and the rights and freedoms of that individual and there is no expectation that people will conform (Edwards, 2004: 52). Almost any behavior is accepted, as long as their actions do not harm others.Aboriginals believe there is a balance within ourselves that incorporates our social lives and our spiritual lives and to integrate ourselves into the ecology and consciousness of this oral, we need to intertwine these two worlds in our daily existence (Lower 1991 : 49). The requirement of reciprocity underpins most aspects of spiritual life, including ritual, ceremony and the protection of sacred sites (Fryer-Smith, S 2002: 2. 18). If one gives to the ancestor's by way of ceremony, song, ritual and dance they reciprocate by giving the strength, power and knowledge of the spirits (Lower 1991 P: 48).Likewise if one honors the earth, the earth will reciprocate with an abundant harvest. An Aboriginal had/has a responsibility to perform the rituals that released the creative rowers that abide in the land and if these rituals are not performed, great harm could befall the land. Even today, Aboriginal land management techniques rely on understandi ng the religious links between the Indigenous peoples and the land (Baker et al 2001: 113). Western society puts its faith in science and technology, while keeping an eye on the weather, to reap the finest harvest.They do not pray or perform religious services to interact with the land. Indigenous people believe the whole environment is formed by The Dreaming, there is a sense that all things partake in the sacredness of life. For millennia, Aboriginal people have co-existed with spiritual beings in their daily life. The essence of spirituality is present throughout the material world and through a cryptic sense of time; Aboriginal People seamlessly connect with the Dreaming origins of their spiritual being (Edwards 2004: 86).Aboriginal religion is bound up in The Dreaming and dictates that responsibility consists of acting in accordance with a few moral principles. For Aboriginal people, being deprived of their land means a â€Å"deprivation of access† to The Dreaming and th e severing of a certain life-force which breaks the link with The Dreaming. It is this very real deprivation that has broken the spirit of many an Aboriginal person, leaving them empty and heartsick (Triggering 1988: xv-xvii).Aboriginal people base their claim to ownership of the land on their belief that the spiritual forces which shaped the land also created them and still inhabit this land today (Edwards: 19). Rose (2004: 42) points out that earth is the initial mother, the mother of everything. She goes on to say that all knowledge and all living beings in their diversity are ultimately born of earth. Non-indigenous Australians often countryside the significance of the land to Aboriginal people; however The Aboriginal Land Rights and Native Title movements have increased awareness of this issue.As Rose (1987) says in her article â€Å"Consciousness and Responsibility in an Australian Aboriginal Religion†, if people protect the land by burning, using the country, performin g ceremonies to increase the bounty and by protecting the dangerous Dreaming sites so that no harm escapes, the land will repay them by reciprocal relationship that ensures the continuity of life for all involved, the land, humans, animals and the plant life (peg. 262). Partaking in this exchange of life will lead to balance for the land and its inhabitants. DRP.Pollinate in â€Å"Looking after our Spirit† (Pearce, M 2012) states that we have a duty of care to engage in reciprocity with the earth and to ensure that the environment we have inherited is left in the same, if not better condition, than when we got it. This is an ideal philosophy, but unfortunately the greed of many non-indigenous ventures such as mining for minerals and gas in many traditional lands has caused an imbalance and to the eyes of the Indigenous peoples, many landscapes are now out of balance and the aim of cooperation has been pillaged.Non-indigenous ventures plunder the land and they take, but they d o not reciprocate by giving anything back, although Western conservation laws are beginning to address this situation. As this essay has demonstrated, reciprocity is an economic means of survival and the Indigenous political system is built on the presumption of reciprocity, while the Australian Judicial system has been influenced by Aboriginal philosophy. Such documents as ‘Aboriginal Customary Laws and Sentencing, Aboriginal Customary Laws and the Notion of ‘Punishment† by the Australian Law Reform Commission, (ND) and theAboriginal Bench book for Western Australia Courts (2002) by Fryer Smith have been distributed to foster an understanding of the concept of reciprocity that Aboriginal life is founded on. Society is based on complex kinship lines where reciprocity is expected and accepted but is open to exploitation as demonstrated by those abusing the passive welfare system and who no longer honor the traditional social norms. A fulfilling spiritual life revolv es around maintaining relations with the Dreaming Spirits.